Week 9 - Feedback via Interactive web-form pages

Designing a condensed interactive web page is a highly important characteristic which surprisingly not really emphasized by Jakob Neilsen’s main articles on web usability guidelines. Limiting the length of this survey page to about a page and a half in length of standard letter-size pages, while making sure the web-page remains highly usable, is essential to encouraging feedback, since longer surveys really discourage people from completing surveys. The length of this page was limited significantly by transforming from a vertical listing of five-to-eight lines of check-box answers and Likert-Scale radio button selections per question, into only two horizontal lines per question. Rather than asking a broad range of questions on interactive usability criteria, these questions integrate usability specifications with the characteristics of my web-pages, rather than asking open-ended philosophical questions and soliciting other important information.
In addition to including two one-sentence tag-lines summarizing the purpose of this survey page, a brief window title, this page’s layout emphasizes a clear starting and ending point, along with providing a little box where I can type so visitors are able to express information s/he believes is of high importance. In terms of revealing site content, while this web form page was not intended to “show examples of real site content” (which would have lengthened this page significantly), this web-form provides relevant words hyperlinked directly to specific key pages, offering easily locatable item access to each weekly web page and to my Photoshop Tutorial.
This web-forms visual design enhances interactive design, in addition to Readability. All the plain font are at least twelve-point size, and the font color-contrast is high, so the yellow and blue color text stands-out from the black background. The raised-embossed and inset embossed (increased by five) font, along with increased (by twenty) spread between the lines of font, make the especially large text stand-out from the white graphics and yellow banner background, which help increase readability.
The table format, with a recognizable white outline box and border outline, stands out from the black page background along with from the yellow and blue colored font, which helps users focus attention on each individual question. In addition, this outline design helps users navigate from one question to another, denoting each question’s starting and ending point. This web-form page does not have meaningless, frivolous, or irrelevant images or stock art; it emphasizes feedback with three talking icons in the banner. This banner (created in Fireworks MX 2004) not only decorates this web-page but also serves as a non-verbal indication of interest in user feedback, in addition to the words stating the same importance.
User feedback may be effectively utilized to collect patron contact information (name, phone number, e-mail address, street address, etc) and store it digitally in a standardized format. This reduces the financial expense of hiring people to open envelopes of information received in a mailbox or speak with patrons in person or over the phone, in order to process this information. This information can be uploaded to a central database so that organizations can efficiently send information to patrons by e-mail or mail, and so patrons can log into accounts set-up by the organization.


